10 Amazing Indoor Real Estate Photography Tips
Real estate indoor photography offers so much to the potential buyer as it tries to showcase the part of the property where buyers will spend almost all of their time in. If we compare the purpose and importance of exterior and interior real estate photography, respectively, we see that outdoor photos will grab the buyer’s attention from the get-go. However, it will be the indoor shots that will keep them looking at this particular listing and yearn to know more.
The way real estate indoor photography is done is surrounded by a set of unspoken rules and guidelines. With this, real estate photography must work to best show the interior to potential buyers to help them make a decision by not overwhelming them with too much information. This also means that real estate indoor photography should be able to tell the story of a property’s potential more than just its aesthetics.
Check Out these 10 Tips
To get the best of out of interior real estate photography, follow these 10 tips and make your own take from it so every image snapped will be the best there is in your memory card.
Maximize the natural light
Real estate indoor photography has the potential to shine with all the possible sources of natural light. Windows and other access points where sunlight can pass through provides a great deal of vibrance to the image, especially when it is further amplified in post-processing. Maximizing the natural light means picking the right time of the day, perhaps close to noontime where the sun is at its peak and shines the brightest. From your sphere of control, open all the curtains and blinds to let the light in. You may no longer need to turn on the ceiling lights if the interior is illuminated properly.
Shoot from the hip
Getting that shot from the hip-level will give an impression of space and depth from your viewer and at the same time avoid shifting the focus on the furniture instead of what the room can offer. By and large, this tip has been used with a tripod to avoid constantly crouching down and getting inconsistent heights, not to mention getting chronic back ache from all the photos you need to bend down for.
Composition has always played a major role in real estate photography. More so in real estate indoor photography. The way the subjects and objects are arranged and curated will impact the way people find interest in looking at the image. It also brings together a blend of design that ultimately works towards creating a unified theme which work to exude a feeling of beauty and exquisiteness. In cases like these, it would be wise to contract the services of an interior designer.
Use wide-angle lenses
The use of wide-angle lenses can greatly increase the impression of room in any interior shot. This will propel any home seeker to ask more about the property and eventually could lead to a purchase. Be careful though as wide-angle lenses produce curves and warps in places where it shouldn’t. In such cases, post-processing should come to the rescue, editing and correcting the images that were snapped with a wide-angle lens and look out for bends. Real estate indoor photography will most likely use this lens quite often, so seeking to rectify such errors caused by the camera and lens is one of the must-lookout-for when editing.
Use colored accents
Sometimes a splash of color makes all the difference in the image and boosts its attractiveness by leaps and bounds. For instance, a dining area could use some flowers as a centerpiece whose color will contrast with the overall theme of the walls and furniture. This is the accent that will make the room pop out and instead of real estate photography just snapping away, this will add a touch of wow to the entire thing.
Focus on the selling points
Again, interiors will contain around 80% of the photos you will snap, and real estate indoor photography does not hold back and should not do so when trying to sell a home. Keeping this in mind, what a photographer should look out for is taking the most important parts of the property. If it has a spacious backyard, then showcase it. If the home has a lovely kitchen with a breakfast counter, then it could be what most families are looking for. The bottom line is, sometimes what is unique to a property makes it sell, and these must always come out in the listings.
Rule of thirds
The rule of thirds is simple, in a photo you must always image a grid with 9 equal parts. The subject must occupy one third of all the squares and leave the two thirds for the space. This works very well especially with bedroom shots where you normally find the bed on one side of the image and never at the center.
Take bracketed photos
HDR photo editing is a great way to blend images together and come up with something that makes jaws drop. Bracketed images make this happen and is one of the best tips in real estate photography. Whether you need it or not, taking a set could be a lifesaver especially when post-processing requires it down the line.
Focus on the critical items
Critical items in this case include the space in the room, fixtures, furniture, and objects that will be of interest to the buyer. People will not normally look at having walls as a point of attraction so make sure when you snap that image, you get to focus on these things within the walls, and always remember to exclude them.
Declutter before the shoot
A walkthrough in and out of the property will help you prepare not only to know what to shoot but what to clean up. Not all properties will be brand new therefore real estate photography must include the decluttering as part of its routine to prepare the space and ensure a smooth run of the photo shoot.
Real estate indoor photography is critical to the overall success of the sale. It shows where the potential buyer will spend most of their time if they choose to buy it making the presentation rather important. The overall goal of real estate photography is indeed to help sell, but only if the pieces are done right and are processed in the right fashion.